Samizdata.net reports: “In a swipe at William Hague, who scoffed at the ‘slickness’ of New Labour, Lord Saatchi said that the Tories should embrace the new media age by overcoming two key ‘myths’ that soundbites and focus groups are wrong. ‘If you can’t reduce your argument to a few crisp words or phrases it probably means there’s something wrong with your argument,’ he wrote.
He said the history of the world had been built on slogans, including ones loved by Tories. ‘The next time a senior Tory tells you that soundbites are ineffective or immoral, remind the speaker of these: ‘Your country needs you’; ‘One man, one vote’; and ‘No taxation without representation’.'”
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